LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and online content providers has i